Question 1

Shopify or custom storefront — which should I choose?

Accepted Answer

For most D2C and SMB brands, Shopify is the right choice — it ships fast, has an excellent app ecosystem, and handles payments and logistics well. We build custom Shopify themes and apps for brands that need differentiated experiences. For high-volume retailers ($10M+ GMV) or complex B2B scenarios, a custom headless commerce architecture (Next.js frontend + custom backend) often makes more sense for performance and flexibility.

Question 2

Can you build a product recommendation engine?

Accepted Answer

Yes. We've built recommendation systems using collaborative filtering, content-based filtering, and hybrid approaches. These systems analyse purchase history, browsing behaviour, and product attributes to serve personalised recommendations. Our recommendation engines have increased average order value by 15-25% for e-commerce clients.

Question 3

How do you optimise for conversion rate?

Accepted Answer

Conversion optimisation is both technical and design-driven. On the technical side: page speed (we target sub-2s LCP), one-click checkout, cart abandonment recovery, and progressive profiling. On the design side: A/B testing landing pages, optimising product page layouts, trust signals (reviews, returns policy, security badges), and reducing friction in the checkout flow. We set up analytics (Mixpanel or Amplitude) to track and iterate.

Question 4

Can you help with omnichannel commerce?

Accepted Answer

Yes. We build unified commerce platforms that connect your online store, POS system, and inventory management. This means real-time inventory sync across channels, unified order management, buy-online-return-in-store workflows, and a single customer view across touchpoints.

E-commerce That Converts & Scales

E-commerce Development FAQ

Ready to Grow Your E-commerce?
Great?

E-commerce That Converts & Scales

E-commerce Development FAQ

Ready to Grow Your E-commerce?Great?

Ready to Grow Your E-commerce?
Great?